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Profit margin & markup calculator

Find your margin and markup from cost and price, or the selling price you need for a target margin.

Margin and markup

Cost price

Selling price

Profit

Margin

Markup

This price sells at a loss.

Price for a target margin

Cost price

Target margin %

Sell at

Before tax. Selling price = cost ÷ (1 − margin).

Do it automatically

See the real margin on every product

ZaleBee knows the cost of every item from your purchases, protects your margin at the till and shows profit by product, branch and cashier.

Try ZaleBee free for 30 days

Frequently asked questions

What is the difference between margin and markup?+

Margin is profit as a share of the selling price; markup is profit as a share of the cost. A product bought at 80 and sold at 100 has a 20% margin and a 25% markup.

How do I price for a target margin?+

Selling price = cost ÷ (1 − target margin). To make a 30% margin on a cost of 70, the price is 70 ÷ 0.7 = 100.

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